case of study - huai (New brand)
Brand Manual, GRAPHIC DESIGN, Content creation AND CONCEPT
We created a brand manual targeted to a woman audience in order to communicate three key differentiators of the brand.
WHAT WE DID:
Unique Product Design: Various proposals were made to choose the final towel design, reviewing competitors and market opportunities to enhance this product.
Target Audience: We defined the audience we wanted to target with the product to establish a niche brand within Amazon.
Content Creation and Strategy: We conducted photoshoots specifically tailored for Amazon and developed a plan to attract new customers to Instagram and TikTok.
how we did it?
To attract the attention of new audiences, we developed a social media proposal featuring three options for the product launch campaign.
The essence of three social media campaigns was to place the towel in unexpected contexts, where one wouldn't typically anticipate seeing such a product.
We meticulously outlined each campaign by elaborating on the concept, its connection with the audience, a pre-production checklist, and all the props necessary to achieve the primary goal: creating content through storytelling of girls on a vacation trip celebrating something special.
the wins?
Developed a comprehensive brand manual to facilitate the brand positioning process.
Conducted thorough audience research to optimize resource management effectively.
Identified critical market opportunities to leverage as a new brand in the industry.
