CASE OF STUDY - LEAD GENERATION
Influencer Campaign, Branding & Corporate flyers Content creation and management.
Jarrett Schanzer, Founder of Designer Aesthetics is a cosmetic doctor based in Miami.
Our primary goal was to increase his recognition and presence on social media platforms to drive sales of his services.
@doctorjarrett
Audits anD Insights
The key to this strategy was conducting a business audit to identify opportunities. We found that his personal profiles on Instagram and TikTok had visibility potential.
We created high-quality educational and entertaining content targeting his key audience, primarily women, and then utilized a sales funnel to drive sales through a landing page for appointment bookings.
To achieve the goal, the content creation strategy was focused on retention, acquisition, and monetization across different channels:
Educating the customer: We listened to the various doubts and fears existing among customers and used them to our advantage to change their perception of these procedures. Additionally, through entertaining videos, we exaggerated these doubts to make the message clear.
Collaborations with influencers: To increase brand credibility and visibility, we engaged in collaborations with different influencers who showcased their experiences and the results they achieved.
Creating targeted ads with special offers: Content was created to generate leads precisely and reach new clients for various procedures.
The results? Bigger than expected.
Developed social media strategies to engage different customer segments on Instagram, TikTok, and YouTube, leading to a 200% increase in annual revenue.
Expanded brand exposure and reached new audiences in Miami and New York by creating over +200 videos of original content posted on Tiktok, Youtube and Instagram.
Achieved recognition by winning the award for Doctor Jarret, who was named one of the Top 100 injectors in America.
