CASE OF STUDY - product launching
Influencer Campaign, Web Design, Brand Manual, Content creation and management.
Hula+ is a e-commerce brand that sells everyday phone holders to easily create content or watching videos. The goal was to launch a new product, the Hula+ Mini, and rebrand to increase sales by 40% through TikTok Shop, Instagram, Amazon and Shopify website.
@HULAPLUS.ONLINE
Audits anD Insights
The key was to understand that new content creators face intense competition and high investment in equipment to create videos.
Our key takeaways brought into focus several advantages that Hula+ Mini has over other professional camera accessories, highlighting how we could shape these advantages into a strategy that would recruit casual and novice content creators.
Easy to use: Saves pre-production time when creating content, is easier than tripods, and suction cup works on everyday surfaces.
Ultra-compact and sleek design: You can take this phone holder everywhere; it is lightweight and serves the purpose for creating casual immediate content.
Compatible with Magsafe phones and cases: Its technology prevents the phone from falling down and is convenient for creating content on the go.
The three major advantages of Hula+ Mini that informed this strategy:
our next step
Was to rebrand and communicate Hula+'s advantages as key differentiators through an education and awareness campaign that led to increased sales directly on the website and TikTok Shop.
how we did it?
To achieve our goal, we crafted a strategy focusing on TikTok for its organic and casual format, ideal for showcasing Hula's versatility. Our aim was to educate and improve perceptions of the Hula+ mini in different scenarios.
We strategically targeted various touchpoints to effectively get across multiple messages.
How-to Video: We aimed to educate influencers through videos on easy editing and recording tricks using just their phones.
Rebrand: We underwent a rebranding process and established a website to drive sales through social media directly to our site, avoiding Amazon commission charges.
TikTok Shop Affiliate Program: We reached out to over 200 influencers to join our partnership, leveraging their affiliate program to track sales by guiding them to create videos that raise awareness of how the Hula+ Mini serves as a helpful everyday tool.
the wins?
Developed social media strategies to engage different customer segments on Instagram, TikTok, and YouTube, leading to a 200% increase in annual revenue.
Expanded brand exposure and reached new audiences in Miami and New York by creating over +200 videos of original content posted on Tiktok, Youtube and Instagram.
Achieved recognition by winning the award for Doctor Jarret, who was named one of the Top 100 injectors in America.